SEO Specialist: Search Engine Optimization

Course Overview

This practical training program equips participants with the skills required to improve website visibility and organic performance across search engines. Participants will learn how to conduct keyword and competitor research, optimize website content and technical structure, develop authority-building strategies, use professional SEO tools, and measure results through meaningful performance indicators.

What You Will Learn

By the end of the program, participants will be able to:

Understand how search engines crawl, index, and rank web pages.
Develop an SEO strategy aligned with business objectives.
Conduct keyword research based on search intent.
Analyze competitors and identify organic growth opportunities.
Optimize website pages, content, metadata, and internal links.
Conduct technical SEO audits and resolve common issues.
Improve website authority through ethical link-building methods.
Apply local SEO strategies for location-based businesses.
Use SEO and analytics tools to monitor performance.
Prepare professional SEO audits and optimization plans.

Who Should Attend

Aspiring SEO specialists.
Digital marketing and content professionals.
Website owners and online entrepreneurs.
WordPress developers and website designers.
Marketing managers and communications professionals.
Freelancers and digital agency professionals.
Individuals with basic digital marketing or website knowledge.

Course Curriculum

Module 1: SEO Fundamentals and Strategy

Understand crawling, indexing, ranking, and search-result features.
Identify SEO goals, target markets, competitors, and performance indicators.
Evaluate website structure, content quality, authority, and user experience.
Develop a structured SEO roadmap based on business priorities.

Module 2: Keyword Research and Content Optimization

Discover keywords using search intent, relevance, volume, and competition.
Organize keywords into topic clusters and map them to suitable pages.
Optimize titles, descriptions, headings, URLs, images, and page content.
Build content briefs and strategies that support topical authority.

Module 3: Technical SEO and Website Auditing

Audit crawlability, indexability, sitemaps, robots directives, and canonical tags.
Identify broken links, redirects, duplicate content, and indexing issues.
Evaluate website speed, mobile usability, structured data, and Core Web Vitals.
Prioritize technical issues and prepare actionable audit recommendations.

Module 4: Off-Page, Local, and E-Commerce SEO

Develop ethical link-building and digital authority strategies.
Evaluate backlinks and identify harmful or low-quality link patterns.
Optimize business profiles, local citations, reviews, and location pages.
Apply SEO practices to product, category, and e-commerce pages.

Module 5: SEO Tools, Measurement, and Practical Project

Use professional tools for keyword research, auditing, and competitor analysis.
Monitor rankings, organic traffic, engagement, conversions, and backlinks.
Build SEO reports and communicate insights to clients or management.
Complete a full website audit and develop a practical SEO action plan.

Ready to Take the Next Step?

Submit your request today, and our team will contact you with the available schedule and delivery options.

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Course Details

Course Fee

199$ per participant

Course Duration

5 days — 25 training hours

Delivery Method

Live Online Training, In-Person Training

Training Language

English and Arabic are Available

Course Level

All Levels