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Performance Marketing with Meta Ads and Google Ads

Course Overview

This practical training program equips participants with the skills required to plan, launch, measure, and optimize performance-focused advertising campaigns using Meta Ads and Google Ads. Participants will learn how to select campaign objectives, target qualified audiences, create high-converting advertisements, implement accurate tracking, and improve results based on measurable indicators such as cost per lead, cost per acquisition, conversion rate, and return on advertising spend.

What You Will Learn

By the end of the program, participants will be able to:

  • Develop a performance marketing strategy aligned with business goals.
  • Select suitable Meta Ads and Google Ads campaign objectives.
  • Define and segment audiences based on data and customer behavior.
  • Structure campaigns, ad sets, ad groups, and advertisements correctly.
  • Create compelling advertising messages and visual concepts.
  • Conduct keyword research and build effective search campaigns.
  • Implement conversion tracking and advertising pixels.
  • Analyze campaign performance using relevant KPIs.
  • Apply A/B testing and systematic optimization techniques.
  • Allocate budgets and improve return on advertising spend.

Who Should Attend

  • Digital marketing and performance marketing professionals.
  • Media buyers and paid advertising specialists.
  • Entrepreneurs and e-commerce business owners.
  • Marketing managers and campaign coordinators.
  • Sales and lead-generation professionals.
  • Freelancers and digital agency professionals.
  • Individuals with basic digital marketing knowledge.

Course Curriculum

Module 1: Performance Marketing Strategy and Measurement
  • Define business objectives, conversions, funnels, and customer journeys.
  • Select campaign channels based on audience intent and buying behavior.
  • Understand impressions, reach, clicks, conversions, CPA, and ROAS.
  • Develop campaign plans covering budgets, schedules, targets, and KPIs.
Module 2: Meta Ads Campaign Development
  • Configure Meta Business tools, advertising accounts, and campaign assets.
  • Select appropriate objectives and structure campaigns, ad sets, and ads.
  • Build custom, lookalike, interest-based, and retargeting audiences.
  • Develop advertisements for lead generation, sales, traffic, and engagement.
Module 3: Google Ads Campaign Development
  • Understand Search, Display, Shopping, Performance Max, and video campaigns.
  • Conduct keyword research and organize keywords into focused ad groups.
  • Write responsive search advertisements and use relevant ad assets.
  • Apply match types, negative keywords, bidding strategies, and quality principles.
Module 4: Tracking, Testing, and Campaign Optimization
  • Configure pixels, tags, conversion events, and campaign tracking parameters.
  • Evaluate attribution, conversion paths, and data-quality issues.
  • Test audiences, creatives, messages, placements, and landing pages.
  • Optimize budgets, bids, delivery, and underperforming campaigns.
Module 5: Scaling, Reporting, and Practical Campaign Project
  • Scale successful campaigns while maintaining efficiency and profitability.
  • Build retargeting and cross-channel advertising strategies.
  • Create performance reports and communicate actionable recommendations.
  • Develop a complete Meta Ads and Google Ads campaign plan.

Ready to Take the Next Step?

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Course Details

Course Fee

199$ per participant

Course Duration

5 days — 25 training hours

Delivery Method

Live Online Training, In-Person Training

Training Language

English and Arabic are Available

Course Level

All Levels

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