Data Analytics and Business Intelligence

Course Overview

Organizations generate large volumes of data through sales, finance, customers, operations, and digital channels. However, data creates value only when it is transformed into accurate insights that improve decisions, reveal opportunities, and strengthen organizational performance.

This practical program equips participants with the skills required to collect, prepare, analyze, visualize, and interpret business data. It covers analytical methods, performance indicators, dashboards, data storytelling, governance, and Business Intelligence implementation. Participants will learn how to convert business questions into evidence-based insights and actionable recommendations.

What You Will Learn

By the end of the program, participants will be able to:

Understand data analytics and Business Intelligence concepts and applications.
Translate organizational challenges into clear analytical questions.
Collect, prepare, clean, and validate business data.
Apply descriptive and diagnostic analysis techniques.
Define meaningful KPIs aligned with organizational objectives.
Identify trends, patterns, relationships, and performance gaps.
Create effective visualizations, reports, and interactive dashboards.
Communicate analytical findings through clear data storytelling.
Apply data quality, privacy, security, and governance principles.
Develop a Business Intelligence solution for an organizational need.

Who Should Attend

This program is designed for:

Managers, supervisors, and decision-makers.
Business and data analysts.
Finance and accounting professionals.
Sales, marketing, and customer service teams.
Operations, supply chain, and project management professionals.
Strategy and performance management teams.
Digital transformation and information technology professionals.
Employees responsible for reporting, dashboards, or performance analysis.

Course Curriculum

Module 1: Data Analytics and Business Intelligence Fundamentals

Understanding data analytics, Business Intelligence, and their organizational value.
Distinguishing descriptive, diagnostic, predictive, and prescriptive analytics.
Translating business objectives into analytical questions and information requirements.
Identifying relevant data sources across organizational functions and systems.

Module 2: Data Collection, Preparation, and Quality

Collecting and combining data from spreadsheets, databases, systems, and digital platforms.
Cleaning missing, duplicated, inconsistent, and incorrectly formatted records.
Transforming, categorizing, and structuring data for reliable analysis.
Establishing data quality standards, validation controls, and documentation practices.

Module 3: Business Analysis and Performance Measurement

Applying descriptive statistics to summarize and understand business performance.
Comparing results across periods, departments, products, customers, and locations.
Identifying trends, patterns, relationships, anomalies, and underlying causes.
Designing KPIs, targets, benchmarks, and performance measurement frameworks.

Module 4: Data Visualization, Dashboards, and Storytelling

Selecting appropriate charts and visual formats for different analytical questions.
Designing clear, accurate, and user-focused reports and interactive dashboards.
Applying filters, drill-downs, comparisons, and performance indicators.
Communicating insights through structured narratives and actionable recommendations.

Module 5: BI Governance, Decision Support, and Implementation

Using analytics to support planning, forecasting, prioritization, and decision-making.
Establishing data ownership, access controls, privacy, security, and governance.
Evaluating BI tools and planning integration with organizational data sources.
Developing and presenting a practical Business Intelligence dashboard solution.

Ready to Take the Next Step?

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Course Details

Course Fee

upon Request

Course Duration

5 Training Days – 25 Training Hours

Delivery Method

Live Online Training, In-Person Training

Training Language

English and Arabic are Available

Course Level

All Levels